The Programme
The program is about a celebrity in America recreating the route based on the story ‘On The Road.’ The celebrity will visited all of the places that the character of Sal visited in the story.
Programme Demographic
The target audience for the programme will be for people that are interested in travel, people that want to learn about new culture and people that are generally interested in America.
Mood/Theme/Idea/Concept
The Mood of the program will be upbeat and give the sense of fulfillment as the celebrity experiences all of these new places.
The theme of program will be a non traditional epic travel experience, a lot like the story.
Visual style
Artofthetitlesquence
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